If you’re a business owner, I’m sure you realise that traffic is where it all starts!
As a result, that probably means you’ve dabbled with eCommerce SEO. Perhaps even considered working with an excellent eCommerce SEO agency to get the most out of the services they offer?
This article is for those who haven’t thought about eCommerce SEO yet and those who need to refresh their eCommerce SEO knowledge! Read on for some easy info 🙂
What is eCommerce SEO, and what is it good for?
Search Engine Optimization (SEO) is the process through which you can generate great and genuine organic traffic from search engines.
As a by-product of that, eCommerce SEO aims to ensure that your website, products or services appear among the top ten results – ideally even the top three.
The higher your rank, the more traffic you get!
And to get the highest rank possible, it’s evident that you have to show up as much as you can for as many possible search terms that might be used. To do that, there are three main things you can do:
1. Keyword Search
No, this does mean like a word search… but searching for keywords that could apply to you and your business.
There are tools out there that help you do that, or you could start simpler:
Whenever you make a search, Google not only automatically fills in with their suggestions, but also, conveniently, have a list at the bottom of the page for similar searches.
This can help you find similar searches and give you ideas for other keyword or long-tail phrases you could use.
Apart from doing your research, there are helpful tools such as SEMRush which can help find out keyword difficulty, metrics and other suggested phrases and compare with other similar products and check how you can improve your rank over them.
And here are a few tips on how to pick the right keywords for your eCommerce SEO list:
- Volume: the higher the search volume, the more potential traffic.
- Competition: the higher the volume, the more competition – the lower the competition, the easier it is to rank for something, so look for high volume low competition keywords.
- Relevancy: Aim to rank for words that fit your business or products.
2. Site Structure
The way you chose to organise your site will affect the rankings. So, aiming to make your page as easy to navigate as possible and visually appealing is vital.
To make this more comfortable for you, focus on this:
- Simple design that is easy to scale as your business grows
- Each page is as close to your homepage as possible
3. On-Page eCommerce SEO
Now that you know about keywords, it is also essential to understand how to optimise your product pages and categories – one of the eCommerce SEO services provided by agencies.
The basics are as follows:
- Focus on SEO features such as title tags, meta descriptions
- Alt text for images
- Filenames have keywords
- Optimised URLs
- Include long product descriptions
- Use Latent Semantic Indexing (LSI): Keywords that are closely related to your main focus keyword
So now you know that eCommerce SEO is excellent for getting those numbers flooding your site. You also know how this can be done!
If you’re a guru, you may have that sorted by yourself. However, if you would like to outsource those skills, there are plenty of eCommerce SEO services provided by many agencies – take your pick!
Kornelija Dedelaite is a writer at Deepak Shukla and researcher who lives in London. When she is not writing, she can be found clutching onto her camera or planning her next big trip abroad.