Quora is extremely beneficial, and when used as a marketing platform, it generates a lot of traffic and customers. A famous question and answer forum where people ask a question and seek its answers from other Quora users.
Creating an account in Quora is easy, and you can start looking for suitable answers to your questions. Users are verified by the platforms, and the backlinking option is provided as well. For example, if someone is looking for digital marketers and your target keyword is digital marketing experts, then link “digital marketing experts” in your content.
Moreover, you need to take care of the quality of answers to get quality traffic.
Reasons for using Quora?
Quora is a great platform from where you can have an idea of the type of content that efficiently puzzles your current and potential user base. By answering the questions asked on Quora from your industry, you can let users know your expertise. Furthermore, it helps to build the reputation of your brand.
After stating what you work for, you can also let people know how you can help them with their problems. Now, this is direct marketing for sure.
Tips to get the best of quora marketing
Don’t ignore editing and formatting – No one will read your answers if they are poorly worded, irrelevant, or vague. Hence, posting your links on any answer just to direct consumers is not the solution. You will have to spend some time coming up with quality content that is relevant to a question asked. After all, you are there to gain the trust of the user and make a positive impression of your brand. Format your piece properly using Quora’s text editing tools.
Get more upvotes – Look for the most recent opportunities and try to answer questions as soon as they are asked. Getting the first answer slot simply means that you will not have to compete against other answers on the same question. Moreover, older solutions stay on the top, which means that they get fresh readers frequently.
Opportunity to get more social – You can choose to link your quora account with Facebook, Twitter, WordPress, or Tumblr accounts. This allows users to share their answers across several platforms easily. Also, by doing so, an automatic update is pushed to your other social channels immediately after you either post a question or answer one. It attracts more users to your quora account, and an audience who is already interested in what you have to say.
Be genuine – Try not to add sarcastic comments in the answers that you post on some serious questions. Keep in mind that you are representing your company, and your actions reflect on your company. Moreover, there are chances that such answers may get deleted by the moderators. Hence, it is recommended that you should not waste your time. On the contrary, nicely written, high-quality answers retain the image of your brand. It can also help you generate leads.
Pictures are worth – Several quora users embrace the use of pictures to explain their point better. Choose relevant pictures that have the capability of supporting your point. You will notice that several users create relevant pictures for their every post. Readers are drawn to the visuals more. Furthermore, answers with pictures have a high click rate, and the users are eager to read more. The photo used in your answer also appears as a thumbnail in the list view of answers, and visitors tend to click answers with images.
Don’t wait! Start using quora to reap maximum benefits and get more visitors through this marketing strategy.
The bottom line
You are already aware of Quora, a social platform that is used as one of the best marketing strategies to generate leads and traffic. We are aware that you have been using Facebook and Linkedin for brand popularity and to engage with your audience. However, you should not neglect other powerful platforms such as quora that can work wonders too. Get more upvotes for your answers and become popular as a brand. Build a profile and get started. Quora is nowadays trending, and several companies are reaping the benefits offered.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.