What poses the biggest threat to women’s careers? That’s the question behind a new animation by Swedish director Anna Mantzaris (previously) that follows a mischievous character through a series of wildly inappropriate misdeeds and poor office etiquette. Created collaboratively by Passion Pictures and Saatchi & Saatchi New Zealand, the lighthearted-turned-sincere short film compares snipping off a coworker’s tie or wreaking workplace havoc to the unfair penalties of being a parent.
Coinciding with International Women’s Day, the stop-motion animation marks the launch of a new Global Women campaign that advocates for an end to the motherhood penalty, or the systemic setbacks women face in the workforce after having children. These disadvantages include everything from “earning an average of 12.5% less across a working lifetime despite working comparable hours to male and non-parent counterparts in their working lifetimes, through to being passed up for promotions and opportunities for advancement simply for being a mother,” the New Zealand-based organization says in a statement.
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